Label:
DNA perfume and improving public knowledge, Francis Collins
Description:
Interviewee: Francis Collins
DNAi Location:
Timeline>1990s
I arrived here April the 4th, 1993, an auspicious day because that very day I, as I opened the newspaper I realized that that was probably going to be remembered in the annals of DNA, not because of me, because that didn't seem like that was going to be so significant, but because that was the day that DNA perfume was issued, all kinds of advertising all over the place about, go out and buy this perfume. And it was a bit jarring because the perfume bottle was in the shape of a helix but it was actually a triple helix, making it very clear we had an educational challenge as well as a scientific challenge if this project was ever going to achieve the public benefit that we all hoped for.
Biological elements:
DNA, triple helix
Concepts precesses:
Tools & methods :